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William Kelley bids goodbye to Village Alliance BID, heads west for affordable housing post

BY THE VILLAGE SUN | After more than a decade heading the Village Alliance Business Improvement District, William Kelley is moving on to work in the affordable housing sector.

Kelley posted on LinkedIn on Wednesday that he is taking a position at Clinton Housing Development Company, a nearly 30-year-old group dedicated to providing high-quality, permanently affordable housing in Hell’s Kitchen.

William Kelley in the early days of the COVID pandemic, holding up a graph of data from, which tracks cell-phone users, showing the drop-off in foot traffic in the Central Village area. (Photo by The Village Sun)

“After 11 rewarding years at the Village Alliance, I will be moving on at the end of the month,” Kelley posted. “In May, I will join the team at CHDC to manage and grow a segment of their portfolio on Manhattan’s West Side.

“I’m proud of the accomplishments we have made in the neighborhood together with our government and community partners, and I give Village Alliance staff exceptional praise for the hard work they have contributed over the years to bring projects to fruition.”

The BID covers 44 blocks, centering along Eighth Street between Second and Sixth Avenues, and including parts of Sixth Avenue (W. Fourth to W. 13th Streets), University Place (E. Eighth to E. 13th Streets), Broadway (Waverly Place to E. 10th Street), Astor Place and St. Mark’s Place (Third Avenue to Second Avenue).

People enjoyed singing at a pop-up karaoke spot last year on the new, expanded Astor Place plaza. The Village Alliance programs these kind of events on the plazas. (Photo by The Village Sun)

Kelley notably was at the Village Alliance’s helm when the plazas at Astor Place and Cooper Square were expanded and the section of Astor Place between Lafayette Street and Fourth Avenue was demapped. The $21 million project was completed in November 2016 and included the return of the restored “Alamo” (“The Cube”) sculpture, which, however, was recently found to have troubles with its spinning hardware.

A more recent push by the city to create a “bike boulevard” along University Place in the BID’s area ran out of steam before the end of of Mayor de Blasio’s tenure.

The BID covers 44 blocks.

Kelley is an urban planning professional with more than 20 years of experience in both the public and private sectors. He previously held community development and strategic planning positions at the New York City Economic Development Corporation and the city’s Department of Transportation and as a private consultant. He received a master’s of urban planning from New York University’s Wagner School of Public Service and attended Rice University in his home state of Texas.

This stretch of Sixth Ave. between Eighth Street and Waverly Place, which is in the BID’s district, has been challenging in terms of filling all of the commercial spaces, including the vacant former Barnes & Noble bookstore space at the north corner. A grocery store is opening in the former Duane Reade space, at right. (Photo by The Village Sun)

Kelley’s LinkedIn posting notes that the Village Alliance BID’s executive director position is currently open and encourages qualified individuals to apply.

The job’s responsibilities include planning and managing the organization’s $1.6 million annual operating budget and five-year planning budget, and managing daily activities of the BID’s staff for its core programs — sanitation, public safety, horticulture, streetscape maintenance/improvements, public space management/placemaking, economic development/retail attraction, neighborhood marketing and community events. The director is also the BID’s chief spokesperson and advocate in dealing with the media, government agencies, civic associations, public institutions and local community groups.

The job includes a full health insurance package and 401K plan.

Applicants can e-mail a résumé and cover letter explaining their interest in the job and qualifications to: with the subject header “Executive Director Search.”

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