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West Village BID won’t be big, will focus on sanitation, ‘cultural history’

BY LINCOLN ANDERSON | A new business improvement district is being planned for the West Village, but to hear advocates tell it, it won’t be “a monster.”

Helping clean up garbage on the streets will reportedly be one of the BID’s main duties, but also promoting the area’s rich cultural history and possibly even doing walking tours.

The West Village Business Improvement District is currently in the pipeline for approval by City Hall and, ultimately, the state Legislature. Last month, Community Board 2 gave its thumbs-up to the proposal. The BID could be up and running by the second half of this year.

The BID’s proposed boundaries are Perry Street and Charles Street on the north, Greenwich Avenue and Sixth Avenue on the east, Carmine Street and Leroy Street on the south, and Hudson Street on the west.

A couple of months ago, Brooke Schooley, who is the point person organizing the BID, gave C.B. 2 a presentation about the new nonprofit. Since 2014, Schooley has been the president of the Seventh Avenue South Alliance, which, although technically not an official BID, provides sanitation services along the Seventh Avenue corridor.

The hope, she said, is that the new West Village BID will make the area “a better place to live, do business and own property.” The initiative has the support of all the area’s business owners and local politicians, according to Schooley.

A graphic from the BID presentation showing the breakdown of funding, which will be by tax assessments. 

Basically, as she explained it, the West Village BID will have a significantly smaller annual budget — around $600,000 — than most. By contrast, the existing Village Alliance BID, which covers Eighth Street, the Central Village and Astor Place, has an annual budget of $1.5 million, while the Meatpacking District BID’s is $3 million. Meanwhile, the Times Square Alliance BID’s annual budget is $25 million.

Initially, the idea had been for the BID to have a budget of $800,000. But this was scaled back a bit in light of the ongoing pandemic, with the cuts coming out of planned PR and advertising, as opposed to sanitation, Schooley said.

A BID’s budget — or assessment, as it’s also known — is usually determined by the amount of commercial property and buy-in by large property owners in its catchment area. In the case of the West Village BID area, however, there are not that many large landlords or large commercial properties.

“It was a struggle,” Schooley admitted of the organizing effort. “A lot of these properties are owned by people in Florida. I don’t want to generalize, but we have a lot of absentee property owners.”

She said that while there are about 10 “big owners” in the proposed BID district, there are “others who own less than half a percentage of [the area’s] assessed property value.”

In fact, the impetus for this BID really came from those who live in the area, according to Schooley.

“This effort was started by residents,” she said. “The idea is for residents to have a very meaningful voice on the [BID’s] board, given the mixed-use nature of the neighborhood.”

Commercial properties would be assessed a tax of $1,200 per year. The assessment would be made on owners’ property tax bills.

Brooke Schooley is leading the effort to organize the West Village BID.

Residential co-op buildings would pay $100 per year — with one payment covering the entire building. Residential condo owners,  on the other hand, would each pay $100 per year. Residential tenants who are renters would not pay anything toward the BID.

In terms of outreach, Schooley said everyone in the district should have received a mailer and that there were also fliers posted for two public meetings that were held. She admitted that outreach to residential renters was “less rigorous” since they would not be paying any assessment toward the BID.

Schooley said fears that the BID would radically change the neighborhood are unfounded.

“There’s not the commercial density here that’s ever going to allow the [BID’s] funding to transform the neighborhood into something it’s not,” she assured.

Schooley said promoting the area’s history — and not just its bars — will definitely be a key part of the BID’s mission.

“The Village has a unique cultural history,” she said, “businesses that have been here 30 years or longer.” The idea will be to highlight this history, she said, “not just places where you can get endless mimosas.”

Supplemental sanitation for the district and staff budget will be the BID’s major budget expenses.

Graffiti removal and rat control are other areas the BID could focus on, she added.

Currently, the BID’s application for approval is before the Department of City Planning. It will then go through a public review and eventually a vote by the full City Council, before ultimate approval in Albany.

David Gruber, president of the Carmine Street Block Association and a member of C.B. 2, is very gung-ho on the new BID, calling it long “overdue.”

“Anybody who walks down Bleecker Street sees the crazy amount of empty stores,” he said. “We have a tremendous sanitation problem. This is a small BID with a very, very, very modest budget.”

Gruber noted the Village is obviously a popular draw for tourists from around the world, as well as around the city and metro area, but that the downside of this is litter and overflowing trash baskets.

“They come, walk around, which is all good,” he said, “but lots of garbage.”

Gruber, for example, lives near Joe’s Pizza. He has tried to help the popular slices spot reduce the amount of trash left by its customers, such as by encouraging them to use bags instead of boxes.

“It’s really like a neighborhood improvement district,” or a NID, as opposed to a BID, he said. “I can’t wait,” he said of the nonprofit’s formation.

Robin Rothstein, another C.B. 2 member, urged Schooley that the BID should work on filling empty, “prime-location storefronts” with merchants who are BIPOC (Black, Indigenous, people of color).

Schooley could not be reached for follow-up questions on the BID plan.

Erik Bottcher, the area’s new councilmember, is bullish on the BID. Speaking at last week’s C.B. 2 full board meeting, he said the new organization will be a big help, especially with sanitation, noting, “That Seventh Avenue corridor gets a lot of wear and tear. That’ll be great for the Village.”

Another immediate, related issue, Bottcher said, is bumping the borough’s number of garbage truck trips back up to pre-pandemic levels. During COVID, he said, trash pickups dropped to nearly one-quarter of what they had been. The amount of daily garbage pickups is now about half of what it was originally, but that’s still unacceptable, he said. Similarly, street sweeping was two days a week before the health crisis but now just once a week. Bottcher is working to restore these sanitation services to pre-pandemic levels.

Rocio Sanz, a C.B. 2 member and the owner of Tio Pepe restaurant, asked him why the district can’t get rat-proof garbage cans. But Bottcher had no easy answers on that one.

“At the end of the day,” he said, “there’s no such thing as a rat-proof can. They are so intelligent and they can get into everything.”


  1. Augustine Hope Augustine Hope January 24, 2022

    Very relieved to live (just) outside the area covered by this BID. Being taxed to pay for work (sidewalk cleaning, garbage collection and vermin control) that restaurants, bars and retail businesses are obligated to do themselves under their leases would be vexing, to put it mildly.

  2. David Goldberg David Goldberg January 24, 2022

    BIDs have played an important role in keeping neighborhoods clean and attractive. A self-imposed tax that keeps the money in the neighborhood to help supplement services that are needed now more than ever. This is modest budget by BID standards and will make an enormous difference in how the West Village will look. Every little bit helps.

    • redbike redbike January 24, 2022

      > A self-imposed tax

      “self-imposed” … by whom? Where’s my ballot? How do I opt out?

      And the immaculate conception of BID creation is a distant second objection.

      Top of the list: BIDs — once created — are endowed with seemingly eternal life.

      When good BIDs (if there are such things) go bad, how do we get rid of ’em?

    • savenycjobs savenycjobs January 25, 2022

      BIDs have also played an important role in forcing out long-established businesses and keeping them empty. Because BID boards are majority landlords, they can and do pass along all the costs to the merchants. What they do not tell the merchants is they have the power to raise the budget anytime with Council approval. Safe bet that the BID directors make more salary than any business owner. For all the taxes businesses pay, why should they pay more for separate sanitation? Why isn’t a priority to stop the closing of the businesses instead of cleaning up the sidewalk? Reason, because the BID property owners are the ones responsible for rent-gouging the businesses out. Lawmakers promoting BIDs should be embarrassed for promoting this obvious conflict of interest. BIDs empowering the property owners by giving them influence over policy for their retail businesses, while at the same time, BID board landlords rent-gouge them out. Anyone surprised that BIDs opposed giving businesses any rights when their leases expired? But they have clean sidewalks in front of empty stores.

  3. Kathleen Treat Kathleen Treat January 24, 2022

    The Union Square BID has an ugly, very large public footprint. Its logo is everywhere and hugely intrusive to a lovely, quiet park experience. BIDs are OK only when they work hand in hand with local residents.

  4. Suzan Mazur Suzan Mazur January 24, 2022

    We don’t want tour groups ravaging the neighborhood. Another problem not being addressed is juvenile delinquency. Very aggressive boys with nowhere to skateboard and throw footballs at lunchtime and after school take over sidewalks, blocking and bullying pedestrians.

  5. savenycjobs savenycjobs January 24, 2022

    The truth, BIDS are property owners and politicians’ organizations in reality. The BIDS were never intended for main streets and they played a major role in creating our empty store blight in NYC. Who do you think are rent-gouging the long-established businesses out and leaving them empty? Every councilmember sits on their BID board and can influence their policies. Can the Village politicians explain to the voters why the BIDs testified against passing the Small Business Jobs Survival Act, giving merchants the right to long-term leases and ending rent-gouging? Explain why the BIDs testified in support of a real estate lobby-created bill that gave no rights to merchants to renew their leases or negotiate fair lease terms. The track record for BIDs is a disgrace, There are 76 BIDs and over 1,200 businesses have closed each month for 10 straight years. BIDs are the fronts to control the rental market and for “real estate-controled politicians.” NO BID has recommended a real solution to save even one business in NYC.

  6. Robin Felsher Robin Felsher January 23, 2022

    Thank you for reporting on the West Village Business Improvement District. Please note that the map in the article is incorrect as there are buildings on Greenwich Avenue from Charles Street to Sixth Avenue that have opted out of the proposed BID.

    • Brendan Sexton Brendan Sexton July 8, 2022

      BIDs, once established by City Council vote, have the force of law. The Council’s resolution will include a precise designation of the BID’s boundaries — the BID’s map. If a property (or several, as in your example) is within those boundaries, IT WILL BE ASSESSED whatever the BID levy is for its class (commercial, residential or whatever). There is no “opt out.” Failure to pay would result in the same Dept. of Finance actions that apply to tax delinquency. This is one reason people should get involved.
      It is critical that the needs of local businesses and residents are made clear early and often during the very public process of BID (or NID — Neighborhood Improvement District) creation. The statute requires more than one set of hearings and the eventual Council vote is done in public. Community boards play an important role, and the local Councilmember even more so.
      If the properties or residents mentioned have a strong view pro or anti they must get involved.

  7. redbike redbike January 23, 2022

    “The initiative has the support of all the area’s business owners and local politicians, according to Schooley.”

    A claim that would be credible … if it were accompanied by even a smidgen of proof. Somehow, for me, Schooley’s mere assertion doesn’t carry much weight.

    How does a BID come into existance, other than (as reported in the article) ” … approval by City Hall and, ultimately, the state Legislature.”

    Do the … you know … actual property owners, business owners and residents have any say?

    And … I know this could never happen … when good BIDs go bad, how are they eliminated?

    On a positive note, something I fully endorse: rat control. Get rid of restaurant crap shacks.

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