The Village Alliance has announced the appointment of Scott Hobbs as the organization’s new executive director. Hobbs joined the business improvement district on July 5 and brings with him more than 10 years of experience from some of the largest BIDs in New York City.
Hobbs most recently served as the senior vice president of finance and operations at the Downtown Brooklyn Partnership, and previously held leadership roles at the Union Square Partnership after starting his career in New York City government in the city’s Urban Fellows Program. He succeeds William Kelley, who led the Village Alliance since 2011.
“Scott brings a wealth of knowledge from a diverse set of public space management organizations,” said Martin Dresner, president of the Village Alliance board of directors. “Our 300-plus businesses will benefit from his outstanding experience with placemaking, branding and thematic business promotions. Scott is a top-notch professional perfectly poised to continue the momentum of the neighborhood as it recovers from the COVID-19 lockdowns.”
“We had the pleasure of working with Scott on several successful small business initiatives over the past decade,” Kelley said. “I know he will be a thoughtful leader who brings fresh ideas to Greenwich Village and Astor Place.”
The Village Alliance is nearly 30 years old. The organization works with area merchants, residents and institutions to ensure the neighborhood’s economic vitality and quality of life. The district is made up of more than 44 blocks in the heart of Greenwich Village and includes the commercial corridors of Sixth Avenue, Eighth Street, University Place and Astor Place.
At the Downtown Brooklyn Partnership, Hobbs oversaw the operations and finances of three business improvement districts and a membership-based business advocacy group, as well as a commercial office building dedicated to Brooklyn arts organizations with such tenants as the Museum of Contemporary African Diasporan Art and StoryCorps.
During his tenure, he navigated the organization through the pandemic and worked on the allocation of $600,000 in grants to cultural institutions and artists in Downtown Brooklyn to promote A.D.A.-accessibility and placemaking. Additionally, Hobbs completed a maintenance agreement between the MetroTech Area District Management Association and the city’s Economic Development Corporation for the management of Abolitionist Place, a 1.3-acre open space in Downtown Brooklyn.
Previously, he worked for nearly eight years at the Union Square Partnership, where he led the organization’s administration, marketing and sponsorships, including leading the partnership’s rebrand.
A Brooklyn resident, Hobbs holds a master’s degree in urban planning from New York University’s Robert F. Wagner Graduate School of Public Service and a bachelor of arts in urban affairs and economics from Hunter College.
“The Village Alliance has an incredible record of innovative programs that support the public realm and small, diverse businesses that call this neighborhood home,” Hobbs said. “Whether it’s the recent immersive public art installation in collaboration with artist Kristina Libby in Astor Place or the organization’s Village Recovery grant program for small businesses, the Village Alliance plays a pivotal role advocating and supporting this remarkable community. It is an honor to serve this organization and continue its great work.”